If there was one word we could choose to sum up Old Spice’s advertising it would be: weird. If you think of your brand like a person, would you rather talk with someone who is stiff or boring, or someone who is lively, with a great sense of humor? THEY’RE BRAVE
Why do we think brands that make you chuckle are better than being serious? You want your brand to have a personality. When Old Spice broke onto the scene with this classic commercial, “The Man your Man Could Smell like” they were producing different advertising that made women laugh, and men want to smell like Isaiah Mustafa (the smooth ladies man in the commercial).Ĭreating these manhood-spoofs was a great way to show that the Old Spice brand has a great sense of humor- something we stress as an important factor of branding. Your brand is not Old Spice, but that doesn’t mean you can’t build something just as effective. Look at your brand, now back to me… Now back to your brand. Old Spice Brand: THE BRAND YOUR BRAND COULD BE LIKE It’s not an innovative, exciting product, it’s just an everyday item that you must use. At the end of the day, their product isn’t the most exciting thing to use. Talk about voice and attitude! Every marketing material that has that distinct white boat on it offers some creative copy that goes beyond just explaining their product because explaining deodorant and soap as just what it is will get boring fast. Old Spice has one unwavering element to all of their advertising remarkable, potent content. It uses humor and makes fun of stereotypical manliness to give the brand personality, and it’s doing it better than many other brands today. The Old Spice brand is what the angel-faced marketer in your company dreams about. We’re making a smell-mitment to one of our favorite brands: Old Spice.
0 kommentar(er)
